Bay Area Advertising Relief Committee (BAARC)

2007 CONTRIBUTORS

2007-06-20T16:53:23Z

Sincere thanks to the many individual and corporate donors for their generous support over the years.

BAARC Bash Supporters

Title Sponsor

Premier Sponsor

Assoc. Sponsor

Industry Associations

American Marketing Association, SF Chapter
Greater San Francisco Ad Club, (formerly AdMark)
International Advertising Association (IAA)
Northern California Broadcasters Association (NCBA)
Society for Television, Advertising & Radio (STAR)

Website Credits and Thanks

Designed by McCann-Erickson and MRM Partners, San Francisco; Images donated by Allan Rosenberg and Jeff Pierce, Pierce Communications; Built by Stephanie Rodgers, Justin Hammar, and Roger Coryell; Hosting and ongoing site development donated by Roger Coryell and BrandHound, a full service brand identity agency.

MAKE AN ONLINE CONTRIBUTION TO BAARC

2007-03-13T19:04:03Z

Your contributions are the most important part of our efforts. BAARC is a California-registered 501(c)(3) nonprofit organization.

CALENDAR OF EVENTS

2006-12-05T19:55:50Z

Check out the Calendar for Upcoming Events

BAARC BASH 2008, May 9

Thank you to this year's sponsors for making BASH 2008 a huge success!

Images from BASH 2008 . . .

Sharon Rogers, Brenda Beck, Ron Armstrong	Ken Anderson, Corey Foley-Ken & Corey in the Morning-95.7 The Wolf	Shannon Doung, Tim Richards, Jen Bennett	Stuart Montgomery, Kay Rousseau
Maria Costen, Shannon Doung	Tim Richards, Neil Papovic, Victoria Mann	Rodrigo Nevado, Tim Richards, Sharon Rogers

Photos taken by Thomas C. Minczeski

Sign Up For The BAARC Newsletter

2006-06-08T19:01:34Z

NICHOLAS

2006-05-30T20:41:38Z

30-year Art and Creative Director for San Francisco ad agencies

I’ve never taken money from anybody before in my life. I’ve never been in a position where I couldn’t pay my mortgage, with my back up against the wall, as I’ve been the last few years. Even in college I never took money from my family. It’s a big deal to have to go through this.

I was a creative director until 2000, when my wife died of cancer. I hadn’t had a break in 30 years, so I decided to sell a second home and take off the year to be with her and my daughter, who was 9.

]]> I wanted to ease back into the business by freelancing so I could still be home with my daughter. But lo and behold, the ad business totally fell apart in the Bay Area because of the dot-com bubble. It’s been the worst I’ve seen it and I’ve been here since the mid-70s. By 2003, my money was gone and my feet were to the fire. I also hit the grand old age of 50, which seemed to draw a line in the sand for getting jobs.

A friend came along and said, “I need my house painted, do you want to do that?” so I did. I’ve been painting houses for the last two years. But it’s not full-time and it brings in one-quarter the hourly income I can get for freelance Creative Director consulting, so it doesn’t cover everything. I’ve got a huge amount of debt.

I’ve been on the phone a lot networking, calling past contacts. I called one friend who I hadn’t spoken to in awhile and she said, “Have you heard about BAARC?” I hadn’t. They really helped me out big time, paying bills like PG&E and my mortgage. I’ve nearly had my electricity cut off, my phone shut off, and my health insurance canceled.

If it wasn’t for them, I would have had to sell my house and leave the Bay Area. If I had sold, I would never have been able to afford another house here, and I would be living in an apartment paying the same amount as my mortgage.

It’s very challenging to ask for help. You have to eat your pride. My daughter is going to start high school and I don’t want to pull her out of it. There is also a lot of anger about this business. I’ve given it 30 years of my life. Because I’m not 20 years old, pierced left, right, and center, and don’t know every software program on the planet, my 30 years of experience isn’t worth a damn.

My father, who lives overseas, had a scare in a hospital. My relatives paid for us to go for a couple of weeks, otherwise we couldn’t have gone. We manage to squeeze things out here and there. I’ve painted practically every single day lately and with BAARC’s help, I’ve been able to get through.

My case worker is very nice, very understanding, a good ear. This business is rife with holier-than-thou attitude, but there was none of that. The BAARC people are very genuine, very positive, very supportive. The office staff helped expedite the paperwork and the process so I was receiving support within a few weeks of applying. I also got a freelance Creative Director job through a BAARC board member.

When they accepted my application, I felt a lot of relief. I guess the other emotion was shock at how much they were willing to help. They’ve given me and my family thousands of dollars. I didn’t think anyone in the ad industry gave a hoot, but my experience with BAARC was reaffirming.

It makes you feel great—you know you’re not alone. Once you get over your hesitation, you go, “Wow! This is an issue that is nothing to be ashamed of. There are a lot of other people going through this.”

LAURIE daughter of FLORA

2006-05-30T20:40:09Z

Flora, an 82-year-old Alzheimers patient, who sold radio and print media for 20 years

About five years ago my mother started getting lost near her house and was diagnosed with Alzheimers. My three sisters and I have been paying for her medication, which is $1,000 a month, and her Alzheimers facility, which is $3,200 a month, and we needed help.

I’m in media, too, and I used to go to the BAARC Bash; a BAARC founder was once my boss. I thought it was a wonderful organization, but I never thought of it in terms of myself and my family. Then I was telling a friend of mine on the board about my expenses and she said, “Your mother was in the media, why don’t you contact BAARC?”

]]> Soon after I called, a BAARC volunteer set up a meeting. We met in a little café with our paperwork. The application is quite detailed, but he was very specific. He told me exactly what to do and made it so simple.

It felt great. It was wonderful. He had very sage advice.

A few days later, the board accepted the application. It became effective the next month, so the timing was great, maybe six or seven weeks before the benefits kicked in.

My family and my sisters have definitely scaled back to support my mom. It’s added a frugal element to our lifestyles. My oldest sister in Alabama had not been working and she got a job in a dress shop to cover her share of Mom’s expenses.

I was thrilled when they accepted our application. All of a sudden from out of nowhere this grant happens. My sisters were so appreciative. They couldn’t believe that just because Mom was in advertising, she was able to get this nice grant to live in this nice facility instead of a really dreadful hospital.

The BAARC office staff are great. They really, really make it so user-friendly. They know the person calling is having a hard time, so they’re very compassionate.

JOLIE

2006-05-30T20:37:59Z

An Account Executive in radio ad sales

I got laid off from my job at a big broadcast firm in January, 2004. I’d been working for 15 years in media and decided to use this break in order to figure out what to do with the rest of my life. I wanted to be closer to my family, so I thought, “Maybe this is a blessing in disguise.”

I moved to New York and a month later I got into a really bad car accident that fractured two bones in my lower back. It was scary—I couldn’t walk and needed a lot of rehabilitation. My unemployment was running out by then and I applied for disability, but it took a really long time to come.

I had known someone in San Francisco who had an aneurism and got help from BAARC, so I called BAARC from the hospital. Soon I got a call from my volunteer caseworker and we got going on the paperwork.

]]> They made things very easy. My caseworker was really wonderful. She called me with questions and I would fax her my reply. We stayed in close touch.

When BAARC said they would help out, I was very, very elated. I was living with my sister and they helped me pay my share of the rent. BAARC was also a lifesaver in helping me pay for acupuncture treatment. It was the only thing that helped with the pain.

The only savings I had, I spent on physical therapy. Basically my sister is supporting me. I’m now living in what was her husband’s office in their apartment. He was laid off from his job recently, so it’s difficult.

You don’t want to depend on people, you want to be self-sufficient. My parents have passed away and my sister was dealing with her kids and stuff. Now she has another burden, which is me.

Advertising is a dog-eat-dog industry and the way I was terminated was really unfair. So I was kind of surprised when BAARC said they would help me out. The best thing about my BAARC experience is dealing with my caseworker. She’s always so upbeat, so concerned about how I am doing. I found her to be very genuine. It’s not even so much the money— although that was really important—but the caring and extra steps she took to figure out what she could do for me.

I’m very grateful to BAARC. They’re not helping me financially right now. But I’m looking for work and BAARC has someone lined up to help me with my resume.

APPLICATION

2006-05-30T20:36:12Z

If you or someone you know is experiencing a financial, medical, or life crisis and have no other means of support readily available, please don’t hesitate to contact us. We are here to help.

Download the BAARC application form.

BOARD OF DIRECTORS

2006-05-30T20:34:36Z

The BAARC Grants Committee caseworkers, who are all members of the board, are people whose drive, tenacity, and creativity have taken them to the top of their fields. The Board, comprised of professionals in advertising, media, marketing, and related industries, is composed of an executive committee, directors at large, and industry association liaisons plus Chair Emeritus and Director Emeritus members. Active, voting board members include officers, directors at large, and association representatives. In addition to board responsibilities, each member serves on at least one of the following committees: Finance, Grants, Fundraising, Marketing, and Events. All BAARC Board members work for the success of the BAARC BASH, BAARC's annual signature fundraising event, supporting sales of sponsorships, tables, and raffle tickets.

The Executive Committee

Sharon Rogers, Chairperson Emeritus, has served on the board for ten years. She has been in advertising, marketing, and sales in the San Francisco Bay Area for over 25 years.

Tim Richards, Chairperson, joined the board three years ago. He is West Coast Regional Vice President, AOL Media Networks

Dennis O'Rourke, Chief Financial Officer, joined the board in 2005. A Certified Public Accountant, he is Managing Partner/CFO of Godfrey Q and Partners, and the former CFO of Hill-Holliday/SF.

Victoria Mann, President and Grants Chair, joined the Board five years ago. She is an Account Executive with KFOG.

Stuart Montgomery, Vice President, has served on the board for four years. He has over 25 years of advertising sales experience.

John Anderson, Coblentz Patch Duffy & Bass LLP, pro bono legal counsel.

Bobbie LaPorte, Marketing Chair. She works at RAL & Associates.

Additional Board Members:

Ron Armstrong	Director at Large	Ron Armstrong Creative Services
Christina Babbits	Director at Large	Wall Street Journal
Brenda Beck	Chairperson Emeritus	18 Media
Jennifer Bennett	Director at Large
Jeff Block	Director at Large
Rodney Brooks	Director at Large
Larke Brost	Director at Large	Universal McCann
Maria Costen	Director at Large	Comcast TV Sales
Ginger Daughtry	STAR Rep	Mindshare
Tracy DeLuca	Director at Large
Shannon Doung	Director at Large	Walmart.com
Jan Emmelman-Zablah	Director at Large	Univision Radio Sales
Lindsay Firestone	Taproot Foundation Rep	Taproot Foundation
Jerry Gibbons	Director at Large	Advice
J.S. Gilbert	Director at Large	J.S. Gilbert
David Greenwald	SFBIG Representative	i2i Placement
Diane Hayes-Baldwin	Chairperson Emeritus	KTVU
Gordon Herzog	Director at Large
Laurie Hironaka	IAA Representative
Helen Katz	Director at Large	Colsky Media, Inc.
Heidi Kraft	Director at Large	Kraft Your Sucess
Hugo Lai	Director at Large
David Lutz	BIG Representative	Washington Post-Newsweek Interactive
Jean McKenzie	Director at Large	McKenzie & Associates
Ginger McNamara	Grants Chair	Clear Channel/KNEW
Tom Minczeski	Greater SF Ad Club Rep
Rodrigo Nevado	Director at Large	KDTV
Lyssa Newhall	Director at Large	Strategy Resources
Francine Pareles Roberts	Chairperson Emeritus	FPR Strategic Media
Anne Marie St. John	Director at Large	AllBusiness.com
Will Schutte	Chairperson Emeritus	Spencer Stuart
Rob Skinner	Chairperson Emeritus	Commerce Clearing House/CCH
Vena Tambellini	Director at Large
Chuck Tweedle	NCBA Representative	Bonneville - SF
Greg Wilson	STAR Representative	Eagle Television Sales
Courtney Winter	Director at Large	Old Navy

CONTACT

2006-05-30T20:33:38Z

415-392-2272
info@baarc.com
Ginny Reynolds, Executive Director
P.O. Box 26636
San Francisco, CA 94126

CONTRIBUTORS

2006-05-30T20:32:37Z

Sincere thanks to the many individual and corporate donors for their generous support over the years.

Industry Associations:

American Association of Advertising Agencies (AAAA)
Western Region Office & Northern California Council
American Marketing Association, SF Chapter
Greater San Francisco Ad Club, (formerly AdMark)
International Advertising Association (IAA)
Northern California Broadcasters Association (NCBA)
Society for Television, Advertising & Radio (STAR)
SF Bay Area Interactive Group (SFBIG)

Organizations:

A-Team Advertising Advisors
Bonneville Radio
CNET Networks
Conde Nast Media Group
e-agency
Fast Company
Forbes
Fortune
Goldilocks & the Two Bears
Golf Magazine
Heller Ehrman LLP
IAA
IDG
Inc.
Information Week Media Network
InStyle
Interep
KTVU/KICU

Infinity Broadcasting Corp.
McCann Worldgroup
MRM Partners, Inc
Mediacentric, Inc
MSN
NCBA
Network Computing
People Magazine
Popular Science
Rodale Press
Software Development Media
Sports Illustrated
STAR
TechWeb
The New York Times
The Wall Street Journal
This Old House
Time, Inc.
Universal McCann

BAARC Bash Supporters

AdMark
ANG Newspapers
Business Week
Clear Channel Radio
CMP
Colsky Media
Comcast
Fortune
Grey Worldwide
Hoffman Lewis
IDG
Infinity Radio
Infoworld Publishing
Interep
Katz Media Group
KBLX

KFOG/KNBR/KSAN/KTCT
KBWB
KGO-TV
KGO/KSFO/KMKY
KNTV
KOIT/KDFC/KBWF
KRON
KTVU/KICU
McCann Worldwide
NBC Spot Sales
Pappas Telecasting
SFBIG
Telemundo
The Deal
The New York Times
Time Inc.
Univision
Ziff Davis Media

Website credits and thanks:

RECEIVING A BAARC GRANT

2006-05-30T20:30:33Z

As you read this, someone in the Bay Area is being helped by BAARC. The organization was started with you in mind, and our safety net extends to all areas of the industry: advertising, promotions, and media agencies, media sales representatives, public relations firms, industry vendors, corporate marketers, and freelancers.

And although we have established a few basic parameters for receiving a BAARC Grant, every application for financial assistance will be considered on a case-by-case basis. The Grants Committee and the Board of Directors consider each application individually, with the Board making the final decision.

Even if your situation doesn’t fall neatly in line with our guidelines, we encourage you to contact us. At the very least, we can provide you with information about other resources.

Do I qualify?

How do I apply?

HOW TO GIVE HELP

2006-05-30T19:05:49Z

We thank you for your interest in making a donation to BAARC. Your personal or corporate donation will help provide assistance to colleagues who have experienced a financial, medical, or life crisis and have no other means of support available.

How would you like to support BAARC?

Provide Financial Assistance
Help Build Awareness
Contribute In-Kind Donations

BAARC is a nonprofit 501(c)3 organization recognized by the State of California. Contributions are tax deductible to the fullest extent of the law.

Over 80% of our fundraising income goes directly to our grants program. The remainder is used to bring in future donations.

Provide Financial Assistance

1. Donate online

2. Donate by phone: 415-392-2272

3. Donate by mail:
    BAARC
    P.O. Box 26636
    San Francisco, CA
    94126-6636
    Make checks payable to BAARC

4. Sponsor a fund-raising effort with agency staff and provide matching funds.

5. Designate BAARC as the beneficiary of a United Way donation.

6. Donate to BAARC as corporate holiday gifts to clients and staff.

7. Donate to BAARC in memoriam of a client or staff member.

8. Commit to an agency table at our annual BAARC Bash and invite clients or offer seats to employees as an incentive.

9. Display a BAARC holiday donation box in your office. 10. Purchase tickets to the annual BAARC Bash.

Help Build Awareness

1. Host an on-site tour to introduce BAARC volunteers to your staff.

2. Help us introduce BAARC to your clients' marketing team.

3. Include BAARC brochures in the orientation packets you pass out to new employees.

4. Display BAARC posters and brochures throughout your office.

5. Introduce BAARC to your HR department so we can best serve your employees.

6. Nominate an agency representative to serve on BAARC’s Board of Directors.

Contribute In-Kind Donations

1. Web site maintenance

2. Postage/mail support

3. Printing

4. Prizes for the BAARC Bash

5. Video production

6. Staff volunteers for marketing efforts

To contribute your time or to donate hard goods, services, or raffle prizes, please call 415-392-2272 or e-mail us at: info@baarc.com

HISTORY OF BAARC

2006-05-30T19:04:33Z

The Bay Area Advertising Relief Committee (BAARC) began in 1984 with one
man named Wally Brazeal and four friends who came to his aid when he needed
them most. Upon hearing news of Wally’s illness and his exorbitant medical
expenses, those four friends decided it was time the ad industry took care
of its own. And so they formed BAARC.

Wally Brazeal had spent his career in the Bay Area as a broadcast sales
rep and had made many good friends in the business. When the ad community
heard of his need, support was immediate. A Board of Directors was formed
and soon a fundraising effort was underway. Unfortunately, during the planning
stages of the event, Wally’s wife, his primary caretaker, died unexpectedly.

This prompted even stronger resolve on the part of Wally’s friends. They
called upon our media community, who generously responded by advertising
and promoting the fundraising event. Although they were rewarded with an
overwhelming turnout, sadly that very evening, Wally Brazeal passed away.

Continuing today with the same spirit of generosity and concern, BAARC
is more prepared than ever to help members of the advertising and marketing community.
BAARC volunteers have made a concerted effort to generate annual personal
and corporate donations from all of the local communities. An even bigger
challenge for us is to get word out to the people who could use BAARC’s
services the most.

If you know of anyone in need, please let them know that BAARC is here
to help.

BAARC IN THE PRESS

2006-05-30T19:03:30Z

SF Chronicle. "Relief committee helps professionals in need.
Bay Area group aids injured, jobless colleagues" by George Raine

Bay Area Advertising Relief Committee (BAARC)

2007 CONTRIBUTORS

BAARC Bash Supporters

Title Sponsor

Sponsors

Premier Sponsor

Assoc. Sponsor

Industry Associations

Website Credits and Thanks

MAKE AN ONLINE CONTRIBUTION TO BAARC

CALENDAR OF EVENTS

Sign Up For The BAARC Newsletter

NICHOLAS

LAURIE daughter of FLORA

JOLIE

APPLICATION

BOARD OF DIRECTORS

The Executive Committee

Additional Board Members:

CONTACT

CONTRIBUTORS

Industry Associations:

Organizations:

BAARC Bash Supporters

Website credits and thanks:

RECEIVING A BAARC GRANT

HOW TO GIVE HELP

Provide Financial Assistance

Help Build Awareness

Contribute In-Kind Donations

HISTORY OF BAARC

BAARC IN THE PRESS